Fiadh is a conceptual collaboration between Simone Rocha and She’s Birdie that reimagines personal safety devices as fashion-forward technology. Responding to the growing demand for functional luxury and rising safety concerns, the collection draws from Simone Rocha’s darkly feminine aesthetic and Irish folklore, paying homage to her heritage. Inspired by past collections such as Children of Lir, Lughnasadh, and Wren Day, Fiadh integrates moody florals, soft ruffles, and nature-inspired forms with discreetly embedded Birdie Alarm 2.0 devices. Each ready-to-wear and accessory piece features a hidden compartment for the alarm, transforming safety into a subtle form of protection that allows women to feel both free and secure.
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